client : Confidential
branding : Multi-Brand Strategy
services : Planning, Architecture, Interior Design, Branding & Marketing
typology : Mixed-Use Leisure and Entertainment Destination
location : Jeddah

Domino was inspired by two little boys playing with a domino set for hours and from the formations they experimented collapsing rhythmically (!) emerged the idea for this 172,000m2 mixed-use hospitality, entertaintment and research facility off the coast of Jeddah. 

The program consists of a 600 key hotel with rooftop terraces, an Islamic cultural center, a marine research faciity, 345 branded apartments facing the internal marina, a commercial arcade and marine and a 2000 person conferencing facility along with an F&B destination programme with public and private amenities.