The Bateen Wharf & Electrodom

client : HE Ahmed Al Badi
branding : Multi-Brand Strategy
services : Master Planning, Architecture, Interior Design, Branding, Entertainment Activation
typology : Mixed-Use Residential & Hospitality
location : Abu Dhabi, United Arab Emirates

The Bateen Wharf & Electrodom is a one-of-a-kind integrated residential, entertainment, workplace, hospitality, food & beverage as well as vertical farming destination in UAE’s capital. Leveraging the site’s unique natural advantages, location and exploitation entitlements. The project enjoys an exceptional waterfront location and address on mainland Abu Dhabi.

The programming strategy is designed to target a cross-generational segment of the population with a concentration on young urban professionals that value integrated destinations which provide a unique and smart mix of retail, co-working, f&b as well as entertainment venues that fosters a sustainable and stylish lifestyle. The entire residential and hospitality program is organized around an central eventscape, a landscaped park designed with media and show-control technology and media program. 

Unique amenities and features are programmed throughout the site with banqueting halls, party rooms, dedicates health clubs, kids & gaming rooms, as well as a unique destination f&b structure named “the Dhow” for its nautical references and curated mix of f&b outlets, including a home-grown brand showcasing a top chef’s menu with produce grown at the Bateen Wharf. A curated mix of suitable branded interiors and media activation is also proposed which aims to position the project on the international stage as a go-to destination.

Designed in Joint Venture with P&T Group (UAE).