The Point @ Seef

client : His Highness Sheikh Mohammed Bin Rashid Bin Khalifa Al Khalifa
branding : Multi-Brand Strategy
services : Architecture, Interior Design & Brand Strategy
typology : Destination Mixed-Use
location : Manama, Bahrain

The Point @ Seef aims to cater to a young, upwardly mobile and affluent crowd that seeks stylish, cutting edge branded residences in an integrated, exciting and mixed-use environment destined to be an “alpha destination” never before seen in Bahrain.

The design’s aspiration for this 35,000m2 project is to create a unique experience that combines the energy and vitality of other urban destinations around the world with local lifestyle and culture. Positioned as a market-changer, the project’s desired end-users are discerning, educated and connected individuals that seek distinction, style, taste but also an environmental quality that is hard to find in Bahrain. The integrated nature of the various other functions – lifestyle, special events venue, sculpture garden, media plaza and park will foster a unique urban synergy whereby the expression “sleep-work-play” couldn’t be more appropriate.

The current program comprises 67 serviced apartments connected to the media and retail block at rooftop level where private amenities and an infinity pool awaits the residents, a signature lifestyle and special events building offering a mix of program elements including multifunction reception halls, branded gym and health club with lounge, F&B outlets and and a covered terrace overlooking the sculpture garden and event scape. A suspended skydeck offers tennis, golf practice as well two breathtaking suspended swimming pools overlook the development and sea beyond.

The plaza is composed of an “eventscape” park for sculpture displays, special media-oriented events, live performances but also a contemplative park for residents and visitors. The media display will be programmed to offer an annual series of sporting and musical events broadcast live from The Point @ Seef. These unique LED screens will bring life to the project throughout the year and transform the project into unique one-of-a-kind urban experience.