WHAT IS BRANDED REAL ESTATE?
A SIGNATURE DESIGN WITH BRAND EQUITY
When a brand and xCassia design together, the process becomes a narrative around which articles, causes and photography is used to create “content” for PR and editorial use. The brand’s creative influence is fused with the design process and provides a rich source of ideas, which can champion other talents such as signature chefs, branded member clubs & DJs but also branded cafés, branded landscape architecture, urban design with branded furniture suites, a branded wine cellar and reception spaces or a branded Spa - all asset classes providing a singular character to projects.
Working with xCassia provides the Developer with marketing and communication rights to advertise the project as having been genuinely designed by the BRAND and xCassia or the Develper's team. We then use our extensive PR networks to ensure the project story is picked up by the press in a coordinated process between the stakeholders.