01 September 2018
+Cassia and Khatib & Alami (K&A) have agreed to collaborate on design and delivery of signature and optional branded real estate projects in the Middle East.
+Cassia, headed by managing partner & founder Jean-Paul Cassia, works with property developers to differentiate their residential, hospitality and leisure projects by providing signature architecture, interiors, landscaping and branding, as well as marketing expertise. The company has relationships with leading brands, celebrity designers, artists and film stars, whose design input and endorsement generates added value to help developers maximize their project ambitions.
The collaboration will see K&A, a leading Middle East-based design and engineering consultancy headquartered in Dubai, partner with +Cassia on select projects, and cooperate in business development in the region where signature and optional branding of real estate is becoming an increasingly valuable aspect of project positioning strategies.
K&A, which employs more than 5,000 people across 32 international offices, will provide multidisciplinary design expertise throughout project lifecycles.
Dr Najib Khatib, chairman and CEO of K&A, says: “+Cassia has established strong relationships with some of the world’s leading names in design, fashion and the arts for design collaborations. The active involvement of these individuals and brands with +Cassia for various kinds of real estate projects, together with Khatib & Alami’s proven track record for delivering an outstanding quality product, presents a very special value proposition for developers.”