Timeless French Fashion brand LANVIN Teams Up With +Cassia To Expand Its Lifestyle Foundations!
18 January 2018
+Cassia’s Managing Director & Architect Editor Jean-Paul Cassia is proud to announce his partnership with the French fashion house at the heart of Parisian chic: LANVIN. The new chapter in LANVIN’s long history will witness impeccably designed hotels and homes with the brand’s founding themes of “love, vision, fashion & art and discovery’.
Speaking about her decision to enter the real estate realm, Owner Shaw Lan Wang states “I have always believed in LANVIN and believe in its future and in its talented teams! We will create stunning design experiences with LANVIN’s enduring passion, love, spirit and sense of adventure. I am delighted to see our talented new creative director Olivier Lapidus and Jean-Paul Cassia collaborate together in this new direction for LANVIN!“
As LANVIN CEO Nicolas Druz points out “It’s a return to the DNA of Jeanne Lanvin which created the concept of lifestyles around fashion. Our ambitions are to infuse the fashion we create with inspirations from art, architecture, music and hospitality, with several projects in discussions already around the world.”
Poised for the creation of unique hotels and exceptional residences under the “LANVIN HOTELS, RESORTS & RESIDENCES” brand, the partnership will harness LANVIN’s timeless spirit and +Cassia’s long experience in real estate design, with several projects already under discussion around the world.
Speaking about his new role as Creative Director, Olivier Lapidus comments:
“Jeanne Lanvin was the founder of the concept of lifestlyes so it is natural that in the evolution of the brand, hotels and residential projects would see the power of this magical brand, which I am now so happy to be steering into a new era! Working with Jean-Paul Cassia to create the architecture and interior design under the LANVIN brand is a great pleasure. His extensive experience and style – and charm! - is so complimentary to the brand spirit and his approach and ability to communicate the intent of our vision is quite unique. We intend to create incredible projects that express the unique LANVIN story, add value to Developers and above all, demonstrate why LANVIN is such an enduring brand today..”
Jean-Paul Cassia comments:
“I am delighted to be working with LANVIN. It’s incredible history and founding interests in the lifestyles around fashion fully complements what I have searched for in my work: that ability to tell a great story which resonates with our times and that creates projects of real distinction, meaningful experiences and value. Working with exceptional designers and brands from around the world who share that “total work of art” approach enhances and infuses the architecture and projects we create. Working with LANVIN’s spirited Owner, CEO and Shaw Lan visionary creative director Olivier Lapidus will be an absolute pleasure.”
“I have always believed in LANVIN and believe in its future and in its talented teams!” Shaw-Lan Wang