“I used fashion to express myself as much as I could. But at some point, it was not enough.”
As a French author, fashion designer, photographer, director, perfume creator, actor and stage & costume designer, Manfred’s multifaceted interests evolved from his first steps as a ballet dancer at the Opéra National du Rhin in Alsace to his studies at l’Ecole des Arts Decoratifs in Paris. His formative footsteps would carry great significance in his perception of the human form and its place in the built world. From 1973 onwards Manfred designs under his own label and begins his influential career redefining looks, fashion styles and stereotypes.
Milestones include the groundbreaking 1984 Super Paying Show, the 1987 opening of the flagship Avenue Montaigne Store in Paris, his 1992 hit perfume Angel and its timeless star symbolism, his 1992 Ritz Haut Couture Show, the 1996 Rue du Bac Store but also the 1996 launch of A*MEN and his 1998 ground breaking virtual fashion show. Manfred strongly feels that his clothing should create elegance with simple forms and structures and add defined shape to the body, volume, form and simplicity.
As Manfred says “My true calling is the art of the show”, an interest fully developed in 2002 onwards through his costumes for Le Cirque Du Soleil’s “Zumanity Show” in Las Vegas, for which he also created characters and participated in the direction of this successful and ongoing production. Fuelled by this success, Manfred created another show called the ‘Mugler Follies’ in 2013 at the Parisian theatre ‘Le Comédia’ and in 2014 created “The Wyld” show at the famous European theatre in Berlin: the ‘Friedrichstadt-Palast’. After 500 shows, The Wyld welcomed over 800, 000 guests in less than 2 years. Hospitality projects created under the Manfred Thierry MUGLER and Jean-Paul CASSIA designer signature will therefore be heavily influenced by Manfred’s proven ability to create settings that bring fantasy and imagination to end-users. In all MUGLER Hotels, Resorts & Residence, guests and residents will have access to music and socio-cultural venues that are inspired by Manfred’s unique experience in the entertainment industry.
Speaking about his new role as Conceptor & Creative Director the MUGLER Hotels, Resorts & Residendes, Manfred said: “When one has found a method of self-expression, one evolves with it! I used fashion to express myself as much as I could. But at some point, it was not enough. Designing hotels, residential and entertainment projects is a natural extension of my interests. I am delighted to be working with Jean-Paul and am impressed with his work and his approach to design. Together, we intend to create projects that express unique stories, add value to Developers and above all, inspire and elevate the human spirit. “