+Cassia’s second generation business model in design is all about the search for content. This underscores our reluctance to respond to RFPs that offer impossible deadlines to concepts! We also are in continuous contact with global brands that possess incredible histories, talent and narratives and that have been personally introduced to +Cassia. What is unique to +Cassia is the relationship with brands developed over the years and our goal of creating real estate that is conceived from the inside-out with a balanced focus on brand, developer, operator and design requirements. This is made possible through solid planning and architectural consulting expertise within co-branded framework agreements that combine design + branding + marketing under license.
"The Architects Behind the Brands" is a caption that naturally evolved over time. +Cassia's approach is to combine great designs and content for cutting edge developers that value an avant guarde approach to design whereby designing, branding and marketing is managed holistically from the start.
+Cassia also consults with brands who wish to participate in real estate through an authentic and experienced vehicle, whereby we act as a brand custodian, managing the design process with the brand, the press and marketig intent so that the project is gradually positioned in the market with a unique editorial focus.
All work undertaken is bespoke, takes time and patience and is subject to a careful engagement process.