(2017-2018) The Boardwalkclient : Yoo Worldwide Ltd for Al Zorah Development (Private) Company P.S.C
typology : Branded Residential Building
services : Architecture, Brand Strategy
where : Dubai, United Arab Emirates
Building upon the natural advantages of the site and context, the Developer’s aspirations are to create a unique branded project catering to an affluent multicultural expatriate society who are based in the UAE or chose the UAE as a holiday destination. Such end-users and owners are driven by a search for content and lifestyle aspirations. The objective of the development narrative is to provide modern European style beachfront living in an eco-friendly master plan development with the concept of "Home away from Home" as a fist principle.
As Yoo’s first one-stop shop project development in the UAE under the Yoo by Starck brand and the Yoo Architecture by xCassia designer signature, the Boarwalk will be an integrated mixed-use destination located on a parcel of land of 7,517 sqm with a built-up area (FAR) of 306,900 sqf / 28,511 sqm.
Zoned as a Branded Residence and Serviced Apartment complex, the building heights are fixed at a maximum 85 m from ground level with one block having G+19 levels and the other G+15 levels as prescribed in the Al Zorah Design Guidelines. With an anticipated gross built up area of 41,700 sqm (including basements) allocated over two main blocks, the programme includes 89 branded unite and 101 serviced apartments with a lifestyle amenities programmes designed with Yoo’s inimitable touch.
Brand Yoo: https://cassia.global/branding/yoo/