(2017-2023) The Boardwalk

client : Al Zorah
typology : Branded Residential Building
services : Architecture, Brand Strategy
where : Ajman, UAE

Originally envisioned for a prime seafront parcel within the Al Zorah Development in Ajman under the YOO brand, The Boardwalk is a striking mixed-use residential scheme designed to embody contemporary beachfront living with a distinctly European flair. Spanning a 7,517 sqm land parcel, the project offers a built-up FAR of 28,511 sqm (306,900 sqf), with a total gross construction area of approximately 41,700 sqm including basement levels.

Anchored by two elegant, sculptural towers linked by a dramatic skybridge, the design leverages the site’s panoramic coastal frontage to create a bold architectural statement. Fluid forms, expansive glazing, and wraparound balconies define a building language that is at once modern, timeless, and intimately connected to its surroundings. The twin towers house 89 branded residences and 101 serviced apartments, complemented by a comprehensive suite of amenities curated with YOO’s signature design sensibility.

The project caters to a discerning, multicultural expatriate audience seeking more than just a residence—it appeals to those drawn by lifestyle, experience, and emotional connection. Rooted in the ethos of “Home Away from Home,” The Boardwalk aspires to offer a sanctuary for global citizens who live or holiday in the UAE, blending high design with sustainability within an eco-conscious master plan.

This development is more than just a place to live—it's a branded lifestyle destination poised to redefine waterfront luxury in the region.