Bobby Simms
Senior Strategic Advisory Entertainment & Pop Culture

Bobby Simms started his career as a platinum record producer and went on to found award-winning global communications agency Popshop and music tech startup Emoticast.

Bobby has held senior strategic advisor roles for companies such as Napster, H&M, O2 and LVMH and has since 2017 teamed up with Jean-Paul Cassia for brand extension strategies involving high profile musicians and other celebrities interested in real estate design.