01 July 2017
Image: xCassia / Yoo
Global design firms xCassia and Yoo Worldwide Ltd. are delighted to announce their Joint Venture to include architectural design services for select Yoo projects around the world. xCassia evolved from a practice established in 1958 which has since 1999 been headed by Architect Editor Jean-Paul Cassia. YOO was co-founded by international entrepreneur John Hitchcox and one of the world’s most celebrated creators, Philippe Starck.
XCASSIA and YOO provide developers a one-stop shop framework whereby xCassia prvides architectural designs and Yoo the branded interiors in a holistic approach that gives the YOO brand a seamless expression from the DNA-out. Through this unique collaboration, their combined objectives are to provide exceptional archietctural designs, interiors, branding and marketing to the JV’s global clientele.
“Searching for the YOO brand’s architectural manifestation is both a challenge and a pleasure. It’s all about brand expression and meaningful content”, says Jean-Paul Cassia. “A natural progression for Yoo is the inclusion of architecture on some of our projects as a vehicle to design extraordinary buildings, offering developers the opportunity to create a truly integrated branded lifestyle concept, from the inception of their project, ” comments Yoo Chairman, John Hitchcox.
Ongoing discussions with some of the top Middle East & Asia Developers have begun, with the first project under this collaboration to be annouced shortly.
Founded in 1958, xCassia is an international real estate design, brand and marketing company headed by international designers Jean-Paul CASSIA and Olivier LAPIDUS, with offices in New York, Paris, Dubai and Singapore. xCassia works with brands, developers and top designers all over the world to add value through applying signature architecture and branded designs to property developments. xCassia works with leading brands, designers, artists, film icons, DJs, photographers and producers, consultants and specialists including star musician DAVID GUETTA, YOO, SUITS star Sarah RAFFERTY, French film icon ISABELLE ADJANI, Norwegian-Vietnamese star Ngo Thanh VAN, photographer STEFANIE RENOMA, LA star artist BRAINWASH, luxury brands LANVIN, MUGLER, Olivier LAPIDUS, NINO CERRUTI, and many others and produce this work with global industry partners.
Founded in 1999 as a creative partnership between international property entrepreneur John Hitchcox and the world’s most prolific designer Philippe Starck, YOO is a design and lifestyle brand creating homes, hotels and products that help people to live better through extraordinary design. Working directly with visionary international designers Philippe Starck, Kelly Hoppen, Marcel Wanders, Jade Jagger, Steve Leung, Sussanne Khan, our own YOO Studio has been instrumental in creating homes and hotels the world over. YOO has partnered with developers in over 34 countries to create places that enhance the way like-minded individuals live, love and play through original design.
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"Searching for the yoo brand’s architectural manifestation is both a challenge and a pleasure. It’s all about brand expression and meaningful content." Jean-Paul Cassia