Yakoon Hospitality and xCassia Ink One-Stop Lifestyle & Luxury Branded Hospitality Deal For Saudi Arabia
Published by: xCassia & Yakoon Hospitality
14 March 2022
Author: xCassia
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Yakoon Hospitality and xCassia Ink One-Stop Lifestyle & Luxury Branded Hospitality Deal For Saudi Arabia

 

xCassia is delighted to announce it has entered into a unique branded design collaboration with Yakoon Hospitliaty to enhance its role as a prominent Saudi Arabia-based company that specializes in the development, operations and branding of mixed-use hospitality assets across the Kingdom.

Positioned as a one-stop shop hospitality and development team, Yakoon Hospitality and xCassia intend to spearhead a holistic “DNA-out” approach to the creation of branded assets from the start of a project lifecycle, which are then managed by Yakoon Hotels, a subsidiary of Yakoon Hospitality.

According to Deloitte, with an expected tourism industry CAGR of 10% projected through 2026 in the Kingdom, the range of hospitality and residential experiences will broaden well beyond traditional hard-brands, offering further opportunites to the market as well as global lifestyle, luxury but also entertainment brands to create new experiences and investment opportunities in the country. Saudi Vision 2030 is a strategic framework that aims to reduce the Kingdom’s dependency on oil and expand its economy by developing public sector services such as health, education, infrastructure, tourism and recreation. Yakoon Hospitality’s role upholding this vision in association with xCassia and its partners demonstrate its core belief in thinking out of the box within these industries to deliver assets that add value, excitement and global appeal.

Olivier Harnisch, Managing Partner and CEO of Yakoon Hotels, comments:
“It is a unique opportunity for Yakoon Hospitality to explore a new repertoire of design and branding options from around the world with xCassia. Its extensive experience in the design industry makes xCassia a unique partner in this new venture for the Saudi market. Our combined strengths allow for a broad range of services that Developers can depend on, not only through our long history in hospitality management and development work but also with our cutting-edge and pioneering approach to design and branding which helps leverage a project’s identity, investment values and sales profiles.”

Jean-Paul Cassia, ’Cassia's Founder comments:
“Exploring authentic design collaborations with lifestyle, luxury and entertainment brands such as LANVIN, LALIQUE, OLIVIER LAPIDUS or DAVID GUETTA and many others, further enhances our ability to create unique press-friendly narratives around bespoke real estate assets. xCassia’s experience attracting global brands into designer-led collaborations offers investors with exceptional place-making and communication strategies that help secure an asset’s value and positioning in a crowded market place. For passionate investors that think out-of-the-box and that understand the dynamics of experience econonomies, working with Yakoon Hospitality and xCassia combines the expertise in hospitality, design, branding, marketing & PR in a unique one-stop shop framework. “Building Stories” in Saudi Arabia with Yakoon Hospitality offers us with a special vantage point to participate in the Kingdom’s incredible transformation and growth that lies ahead.”

Yakoon Hospitality
As a prominent Saudi Arabia-based company that specializes in the operations, branding and development of the Kingdom’s hospitality sector, its objectives are to bring the finest in operations, branding and development to the Kingdom’s hospitality, food & beverage as well as entertainment sectors with award-winning standards. www.yakoo.ae

About xCassia
Originally founded in 1958, xCassia is a bespoke award-winning international designer that builds S, M, L and XL stories in real estate and pioneers the synergies between architecture, interiors, lifestyle and luxury branding and PR, in ways that add exceptional value and potential on any scale. www.cassia.global

Developer Inquiries
Olivier Harnisch: oharnisch@yakoon.sa
Jean-Paul Cassia: jean-paul@cassia.global

Building Stories in Saudi Arabia with Yakoon Hospitality offers us with a special vantage point to participate in the Kingdom’s incredible transformation and growth that lies ahead - Jean-Paul Cassia