xCassia is delighted to announce it has entered into a unique branded design collaboration with Yakoon Hospitliaty to enhance its role as a prominent Saudi Arabia-based company that specializes in the development, operations and branding of mixed-use hospitality assets across the Kingdom.

Positioned as a one-stop shop hospitality and development team, Yakoon Hospitality and xCassia intend to spearhead a holistic “DNA-out” approach to the creation of branded assets from the start of a project lifecycle, which are then managed by Yakoon Hotels, a subsidiary of Yakoon Hospitality. According to Deloitte, with an expected tourism industry CAGR of 10% projected through 2026 in the Kingdom, the range of hospitality and residential experiences will broaden well beyond traditional hard-brands, offering further opportunites to the market as well as global lifestyle, luxury but also entertainment brands to create new experiences and investment opportunities in the country. Saudi Vision 2030 is a strategic framework that aims to reduce the Kingdom’s dependency on oil and expand its economy by developing public sector services such as health, education, infrastructure, tourism and recreation. Yakoon Hospitality’s role upholding this vision in association with xCassia and its partners demonstrate its core belief in thinking out of the box within these industries to deliver assets that add value, excitement and global appeal.