Founder of digital agency Pure Agency in 1999, Raphael's work with major brands scaled up in 2007 through his firm's acquisition by the Digital network of Publicis Group (Digitas). Leading the firm until 2009, then Digital at Omnicom Media Group France through 2011.
Raphael then formed My Love Affair with Cathy & David Guetta: a brand entertainment agency that creates synergies between brands and artists through endorsements, digital activations, product placement in music videos and event. MyLoveaAfair’s high-profile work with artists and Dj’s such as David Guetta, Avicii, will.i.am, Steve Aoki, Nervo, Lenny Kravitz, Iggy Pop, Justin Bieber, Maroon 5 (to name a few) as well as top brands like Tag Heuer, G.H.Mumm , HP, Renault, Sony Mobile, and others fostered a successful creative business for the business.
Raphael saw potential for brand collaborations in real estate and concluded a exclusivity with xCassia in 2018 to create the Guetta Hotels & Electrodom – immersive lifestyle resrot hospitality and residential destinations around the world whereby music, festivals and entertainment are key USPs.