Jean-Paul Cassia, B.A., M.Arch
Founder, Design Director

“Great designs and stories create timeless stagesets for the memorable adventures of life.” 

Jean-Paul has worked on mixed-use hospitality, leisure and commercial real estate projects in the Middle East, North Africa, Africa and Asia.

He was one of the key Principals on the $1.2 billion mixed-use hospitality and commercial development on the City Stars Heliopolis complex in Cairo. Along with multiple super-highrise design experiences, from 2010 onwards, Jean-Paul enhanced his firm’s 1958 founding business model of "creating buildings" into “building stories” by blending the synergies between design and branding and now works with a range of leading lifestyle and luxury brands, artists, a high profile names to propose and enrich the narrative content of real estate projects.

“Building stories” is about creating stunning real estate with cutting-edge developers and brands from master planning anchor concepts and first sketches right through completion, and optionally managing the marketing & PR holistically from start to finish for optimal place-making, project visibility and value. It is all about building great stories in real estate that resonates with the experience economies of our times.