Larry Traxler is a hospitality strategist focused on the early shaping of hotel and mixed-use developments, working directly with developers, investors, and brand operators to define viable, well-positioned hospitality concepts.

Through Traxworks Hospitality Collaborative, he advises on how hospitality integrates within broader real estate strategies—covering concept definition, operator selection, and the structuring of hotel components within complex destination projects. His work is practical and front-end: clarifying the product, aligning the right partners, and ensuring projects are positioned in a way that can realistically transact with operators and capital.

Larry maintains direct relationships across major international hotel groups and brings a clear understanding of how operators evaluate opportunities, what drives brand alignment, and how to bridge the gap between development vision and operational reality.

He is currently acting as Strategic Advisor to XCASSIA on hospitality development, supporting the positioning of its IP-led platforms and engagement with global operators and partners.