Alpha Dubai

client : Confidential
branding : Multi-Brand Strategy
services : Architecture, Interiors, Brand Strategy
typology : Mixed-Use Highrise
location : Dubai

The Alpha Tower concept proposes an integrated mixed-use skyscraper destination in the close viscinity of the Armani Hotel Burj Khalifa. 

Located on a 4,353 m2 site and a built-up area of 213,600m2, the following summary programme will be contained over three interconnected blocks and a superstructure height of 545 m / 1,788 ft.

Alpha's programme is conceived of as a community in the sky and designed as a best-in-class highrise superstructure, including branded hotels and residences, media and production functions, a design school as well as commerical and freehold offices.