What is branded real estate design?
When a brand and xCassia design together, the process becomes a narrative around which articles, causes and photography is used to create “content” for PR and editorial use. The brand’s creative influence is fused with the design process and provides a rich source of ideas, which can champion other talents such as signature chefs, branded member clubs & DJs but also branded cafés, branded landscape architecture, urban design with branded furniture suites, a branded wine cellar and reception spaces or a branded Spa - all asset classes providing a singular character to projects.
Working with xCassia provides the Developer with marketing and communication rights to advertise the project as having been genuinely co-designed by the brand and xCassia. We then use our extensive PR networks to ensure the project story is picked up by the press in a coordinated process between the stakeholders.