12 December 2018
International producer Julian CASSIA and architect editor Jean-Paul CASSIA are delighted to announce their association to create sonic identities for brands, hotels and retail destinations.
Founded in 1958, and now led by award-winning architect editor Jean-Paul Cassia, xCassia welcomes to its stellar team award winning musician, songwriter, record producer Julian Cassia. Julian Cassia has been at the forefront of the music scene in New York since 2006. The JCM brand will create authentic, audible environments for the sonic identity of architecture and interiors.
Speaking about his new role as Sonic Director with xCassia, Julian Cassia comments:
“I have always wanted to get involved in design, so working with xCassia will be a great way of adding audible identities to a variety of projects. Music and sound exist in physical spaces so by refining what end-users hear not only reinforces a brand’s identity but also helps deepen affinities and meaning with its consumers. Brands are key producers of content, which applies as well to retail, commercial and hospitality projects. Audible strategies for brands are a natural way of adding authenticity to customer experiences, and I am very excited with the creative possibilities ahead.”
Jean-Paul Cassia comments:
“Apart from Julian’s extraordinary creativity and global experience as a performer, composer and commercial singer-songwriter, it is his versatility in genres and instrumentation that I have always felt could be a wonderful addition to our work. Indeed, Julian often records with real instruments which brings a unique touch to his sound, and supports our DNA-out approach to our work. It is a pleasure working with Julian in our continual search for content-driven design. Great design, stories and also sound create timeless stage set for the memorable adventures of life and in that sense, our vision of cutting-edge real estate could not be more “in-tune”!
For brand, hotelier, developer and investor inquiries please contact: firstname.lastname@example.org
“I have always wanted to get involved in design, so working with xCassia will be a great way of adding audible identities to a variety of projects." Julian Cassia