MyLoveAffair co-founders David Guetta and Raphael Aflalo are delighted to announce their exclusive partnership wth Jean-Paul Cassia of xCassia to design and develop real estate projects around the world by providing signature designs and entertainement activations for hotels and eventscapes on existing, newbuild or retrofit projects.

Founded in 1958, xCassia welcomes to its team Raphael Aflalo and MyLoveAffair (MLA), whose career started in 1999 by forming his own Digital Agency Pure Player and working with major national and international brands. In 2011, Raphael co-founded MyLoveAffair with Cathy & David Guetta with the goal of creating synergies between brands and artists.

Speaking about MyLoveAffair’s work with xCassia:
“Being introduced to xCassia in 2018, I saw the potential for brand extension strategies in real estate design and concluded an exclusivity with its Founder Jean-Paul Cassia to predispose brand placement and involvement in design.

We are thrilled to be working with Jean-Paul and his teams to create exciting concepts for real estate projects in different parts of the world. We believe the power of brands today allow for a wide range of content to be created in different sectors, including real estate. Since beginning MyLoveAffair, we produced successful advertisement campaigns with many brands, created shows and entertainment events for Disneyland Paris, as well as perfumes and audio-identities for HSBC. Jean-Paul’s vision of blending design and brands for real estate is a natural reflection of both our activities and we are very excited that since beginning our association, we already have several developers and projects planned for 2019”, comments Raphael Aflalo.

Jean-Paul Cassia comments:
“MyLoveAffair develops successful advertisement and endorsement campaigns, including product developments and entertainment shows with high-profile artists and internationally known brands. Brand extension strategies are everywhere, yet in real estate the language is just in its beginning stages and we see significant potential in this sector, and in particular for its impact on master planning and placemaking opportunities. It’s a great pleasure working with MyLoveAffair in xCassia’s continual search for great design with meaningful content!”

About xCassia
xCassia works with real estate investors, brands, and exceptional associates to enable and differentiate projects by developing signature and branded designs in architecture and interiors along with a holistic and integral management of the marketing and PR from inception of designs to launch to for optimal project and editorial exposure. 

Developer Inquiries: info@cassia.global