LANVIN and XCASSIA collaboration is a collaboration for the creation of LANVIN branded hotels, residences, cafes and other lifestyle assets to be positioned in unique key gateway locations and resort destinations.

As one of the oldest French fashion brands established in 1889, it was its founder Madame Jeanne Lanvin who conceived of fashion being an enabler of lifestyle environments around the fashion it created. Jeanne Lanvin had an innate flair for business, but she was also a visionary. Very soon, she realized that the success of a fashion house didn’t just lie in its creations. During an event thrown by fashion designer Paul Poiret in 1920, Jeanne Lanvin met renowned architect-decorator Armand-Albert Rateau, a graduate from the famous École Boulle. Together they decided to create a pavilion dedicated to the art of living at 15 Rue du Faubourg Saint-Honoré. The store offered furniture, rugs, curtains, stained glass, wallpaper, and more in the purest Art Deco style of the times.

“Exploring design with LANVIN further enhances our ability to create unique narratives around the development of bespoke real estate assets. This holistic approach from day one – that is, design+ branding+ PR - is an exceptional and unique place-making strategy that not only allows for an authentic “total work of art” approach to the design of the asset itself, but also to the careful build-up of the communication that helps position the project above the competition. It is about a seamless story from awareness to acquisition, and that controlled narrative underscores an optimal marketing strategy that leverages the bottom lin. For investors who believe in “the project as hero” as well as out-of-the-box thinking, working with xCassia can foster unique and sustainable identities that resonate with the experience economies of our times.” Jean-Paul CASSIA

Creative Director of xCassia and former Artistic Director for LANVIN (2017-2018) Olivier LAPIDUS comments: “Jeanne Lanvin was the founder of the concept of lifestyles so it is natural that in the evolution of the brand, hotels and residential projects play an integral role in its lifestyle expression.”