Public Relations
Frederique’s 40 years career as director of public relations encompasses the worlds of sport, fashion & apparel, film festivals and hospitality.
Starting with Matignon 19 in the early 1980s, she progressed with Jean-Charles de Castelbajac, Paco Rabanne, Leonard and then between 1995-2009 with Dior, Frederique’s immense expertise as a director of communications and PR at these prestigious brands incorporates the full range of inhouse and external services and engagements which assume a comprehensive an integrated strategy of content creation and distribution across key global media platforms for the optimal editorial coverage of product launches, placements, events and editorial covers.
Her recent projects include a launch for the OVE masque created by Olivier LAPIDUS and LUCIBEL which she successfully positioned at DIOR, who bought up the brand for its Dior Spas and global distribution.
Her clients include Christian Dior Couture, Christian Dior Parfums, Victoire de Castellane, John Galliano, LANVIN, Olivier LAPIDUS, Opera Gallery, Hotel Mandarin Oriental Paris, Getty Images, Swarovski, Marisa Berenson, 85th Paris Festival of Film of Marrakesh and Deauville, Cannes Film Festival and more…