SARAH'S GRAY
client : Sarah G. Raffertybranding : Sarah's Gray
services : Architecture, Interior Design, Furniture Design, Branding & Marketing
typology : Hotels, Residential, Mixed-Use, Spas & Lounges
location : Global
VIDEO: https://www.instagram.com/p/CH2p5ONnwf0/
The Sarah Rafferty xCassia Design Signature
The Sarah Rafferty xCassia design signature is a refined exploration of architecture, interiors, and furniture, drawing on themes that reflect Sarah’s distinctive lifestyle. Merging Hollywood elegance with French fashion and modern living, the brand brings a cinematic sensibility to the creation of one-of-a-kind destinations. This collaboration infuses each project with narrative depth, understated glamour, and a sense of personal storytelling.
Sarah Rafferty shares:
“I’ve always dreamed of designing spaces that reflect the places I’ve been, the people I’ve met, and the inspirations I’ve collected along the way. To now express that through a design language is thrilling. With my dear friends Jean-Paul Cassia, Olivier Lapidus, and the talented teams around them, we’re creating hideaways and destination projects that offer beauty, serenity, and inspiration. These are spaces that invite people to slow down, to feel, and to live well. It’s about great design—and the stories it tells.”
xCassia comments:
“Beyond Sarah’s remarkable career on screen, we discovered an authenticity and North American charm that deeply resonated in the creative process. From our early design interviews in Paris to her fittings with Olivier Lapidus for the royal wedding of her SUITS co-star, Meghan Markle, we were struck by her natural warmth and luminous spirit. Her references—rooted in nature, minimalism, and culture—became the foundation for a design language that is elegant, soulful, and cinematic,” says Jean-Paul Cassia.
“Together, we will create destinations with a heartbeat—surrounded by great food, music, wellness, and culture—all infused with the timeless glamour and depth that Sarah so effortlessly embodies.”
- OVE Mask & Wellness Spa
- Saadiyat Beach Club
- LINLEY
- W Hotel
- DJAAYZ HOTEL & ELECTRODOM
- Hilton Towers
- LALIQUE
- Ora Ito
- THE ELECTRODOM
- Citystars Heliopolis
- Manfred Thierry Mugler
- Benabola Master Plan & Resort
- GIPSY KINGS BY DIEGO BALIARDO
- Hotel Felicien
- BOURBON BLEU
- Millenium Plaza
- Olivier Lapidus
- InterContinental Heliopolis
- The Guetta Hotels & Electrodom
- Shangri-La Hotel
- LANVIN
- SOFITEL
- TED LAPIDUS
- Holiday Inn Heliopolis
- YOO
- Midtown Richardson
- SARAH'S GRAY
- Back to Branding
