Brand Samplesclient : Various Licenses and Brand Agreements
branding : Global Lifestyle & Luxury Brands
services : Architecture, Interiors, Branding, Marketing PR & Entertainment Activations
typology : Various
location : Global
xCassia's business model, established in 1958, has remained unchanged and continues to prioritize meticulous planning, exceptional design versatility across all disciplines, and an innate sense of project identity. The company's extensive relationships with global brands have taken years to cultivate and are based on a common objective: co-creation of real estate design. By collaborating with xCassia, brands have the potential to fully leverage a project's profile and positioning, thereby increasing their public relations potential.
xCassia's approach to design is unique in that it blends their formative business model of "creating buildings" with the optionally enhanced approach of "building stories" through architecture, interiors, branding, and PR. This approach allows investors to curate the vision, expression, and positioning of their investment from the beginning of a project design life cycle and all the way through the launch, handover, and beyond.
xCassia's services are often sought out by brands looking to enter the real estate industry through a design framework that ensures their DNA is seamlessly expressed in a compatible design language. xCassia's agreements with brands place them in a custodian role, enabling them to manage and mitigate all stakeholder interests in a centralized and coordinated position, with direct creative oversight on the design, its marketing collateral, and optimal editorial exposure.
It's important to note that all work undertaken by xCassia is bespoke, and requires time, patience, and a careful engagement process. This ensures that every project is unique and tailored to the specific needs of the investor.