The Electrodom

client : David Guetta & xCassia
branding : The Electrodom Eventscape
services : Real Estate Activation Strategies, Music Festivals & Entertainment
typology : Real Estate Activation Strategies
location : Global

VIDEO: https://www.instagram.com/p/CKJgBO6plPA/

Created with DAVID GUETTA and his amazing teams, the ELECTRODOM evolved from the ELECTROLAND Disney Paris - a festival that enjoys a phenomenal success drawing in thousands of visitors each year.ELECTRODOM offers real estate developers with a unique ONE-STOP-SHOP solution: entertainment activations with stunning real estate design, a curated calendar of live or streamed musical events with the PR to drive global footfall and investments into projects from day 1.

While xCassia's focus is on the creation of real estate through branded design, the Electrodom Festival can also exist as a temporary installation within a physical space whereby large-scale LED screens serve as a backdrop for live or streamed events.

Project Domino & Electrodom: https://cassia.global/design/domino-towers/
Project Bateen Wharf & Electrodom: https://cassia.global/design/the-bateen-wharf/
For more information see archives: https://cassia.global/archive.php?aID=534