Crowne Plaza

The 90,000 sqm mixed-use Holiday Centre on Sheikh Zayed Road, Dubai, features a 405-room Crowne Plaza hotel, 226 serviced apartments, a two-story commercial center, and an office tower. This development, once the largest in the area, played a pivotal role in transforming the surrounding neighborhood into Dubai's newest business district.

The Crowne Plaza complex, known for its innovative design, includes a 16,000 sqm shopping mall, 420 hotel rooms and suites, and a tower with offices and residential apartments. The complex offers parking for 600 vehicles and is designed to maximize space and natural light. The shopping mall is integrated with the hotel, featuring easy access and a pleasant, light-filled environment.

Architecturally, the complex is designed with a solid base that anchors the towers above it. The hotel tower stands prominently at the front, while the other towers are seamlessly integrated into the base, creating a cohesive yet dynamic structure. The design emphasizes natural light, with skylights and large windows throughout the complex, enhancing the vibrant atmosphere within. The architectural concept connects the various elements through a blend of sculptural forms and thoughtful people-flow, making the Crowne Plaza complex a distinctive landmark in Dubai.

As of 2024, the scheme is current undergoing a major retrofit and upgrade with new branding.