The Electrodom

client : MyLoveAffair & xCassia
branding : The Electrodom Festival
services : Real Estate Activation Strategies, Music Festivals & Entertainment
typology : Real Estate Activation Strategies
location : Global


Created with MYLOVEAFFAIR (David Guetta co-founder), the ELECTRODOM evolved from ELECTROLAND Disney Paris - a festival that enjoys a phenomenal success drawing in thousands of visitors each year.

The ELECTRODOM offers real estate developers with a unique one-stop solution: planning, architecture and interiors and entertainment activations with a curated calendar of live or streamed musical events and coordinated PR to help drive global footfall and investments into projects from day 1. While xCassia's focus is on the creation of real estate through branded design, the Electrodom Festival can also exist as a temporary installation within a physical space whereby large-scale LED screens serve as a backdrop for live or streamed events.

Project / Domino & Electrodom:
Project / Bateen Wharf & Electrodom: