Electrodom Bahrain

client : Confidential
branding : Electrodom
services : Architecture, Interiors, Branding, Marketing PR & Entertainment Activations
typology : Destination Mixed-Use
location : Manama, Kingdom of Bahrain

VIDEO: https://www.instagram.com/p/Cbz1IYtlPXd/

Situated on a breathtaking coastal location, this project aims to create a semi-urban, semi-private eventscape plaza as part of an integrated mixed-use destination. It seeks to cater to the needs of upwardly mobile millennials who are interested in sustainable lifestyles and residential investment opportunities within a diverse development.

Covering an expansive area of 130,000 square meters, the development includes a branded hotel with 350-400 rooms and 250 branded residences, along with retail spaces, a special events pavilion, an exterior landscaped park, and a beach with amenities.

The centerpiece of the project is the 30,000 square meter branded eventscape, which functions as a versatile landscape plaza. Equipped with cutting-edge media and showcase technologies, this space can transform into a stage for various corporate, private, or public media-oriented events. It also serves as a contemplative park for residents and visitors, offering cafes and restaurants for relaxation. The media program will include a diverse range of sporting and musical events, both live and streamed, providing entertainment throughout the year.

Positioned as a game-changer in the market, this project targets discerning, well-educated individuals who value connection and seek a distinctive lifestyle. Emphasizing style, taste, and sustainability, the development prioritizes creating value for society, people, and the environment.