Ha Long Bay Domino

client : Ha Long Sun Limited Liability Company (Sun Group)
branding : Multi-Brand Strategy
services : Planning, Architecture, Pre-Engineering
typology : Mixed-Use Leisure & Entertainment Destination
location : Ha Long Bay, Vietnam

DOMINO HA LONG BAY | 416,000 m² Integrated Destination Development

Rising 550 meters above sea level, DOMINO Ha Long Bay is a bold and iconic destination development with a total gross built-up area of 416,000 m². Drawing from the elemental geometries of sound, droplets on water, Vietnamese mythology, and the awe-inspiring landscape of Ha Long Bay, the project was conceived as a sculptural landmark – a spiraling vertical city that symbolizes Vietnam’s emergence as a regional and global force.

Originally conceived prior to the COVID-19 pandemic and temporarily shelved in early 2020, Domino has now reemerged as a statement of Vietnam’s forward momentum. With a slenderness ratio of 1:15, its architectural form spirals downward into a ring that offers panoramic views of both sea and city — merging urban intensity with natural tranquility.

Designed to function as an "Alpha Point"—a term reserved for developments that redefine their destination category—Domino aspires to the same cultural resonance as Aman Resorts in luxury hospitality or Walt Disney World in themed entertainment. It is both a semi-urban lifestyle hub and offshore leisure resort, built to host a rich tapestry of experiences throughout the day, year-round.

Domino’s core programming blends destination leisure, entertainment, retail, and culture — designed not only to be seen, but to be heard, felt, and remembered. Its offshore location allows for full integration with the sea, including marina access, yacht berths, and immersive eventscapes.