Alpha Dubai

client : HE Mattar Al Tayer
branding : Multi-Brand Strategy
services : Concept Architecture, Brand Strategy
typology : Mixed-Use Highrise
location : Dubai

VIDEO: https://www.instagram.com/p/COWa4ZIDAnl/
VIDEO: https://www.instagram.com/p/CVNXgaZlwEs/

The Alpha Tower concept proposes an integrated mixed-use skyscraper destination in the close viscinity of the Armani Hotel Burj Khalifa.

Located on a 4,353 sqm site, the project's 121 floor mixed-use integrated program of 215,000 sqm is contained over three interconnected blocks of varying heights, and a superstructure height of 545 m / 1,788 ft.

Alpha's programme is conceived of as a community in the sky and designed as a best-in-class highrise superstructure, including branded hotels and residences, media and production functions, a design school as well as commerical and freehold offices.

The project concept engineering was performed by Khatib & Alami Beirut.

For more information see archives: https://cassia.global/archive.php?aID=449