Alpha Dubai

client : HE Mattar Al Tayer
branding : Multi-Brand Strategy
services : Concept Architecture, Brand Strategy
typology : Mixed-Use Highrise
location : Dubai


The Alpha Tower concept proposes an integrated mixed-use skyscraper destination in the close viscinity of the Armani Hotel Burj Khalifa.

Located on a 4,353 sqm site, the project's 121 floor mixed-use integrated program of 215,000 sqm is contained over three interconnected blocks of varying heights, and a superstructure height of 545 m / 1,788 ft.

Alpha's programme is conceived of as a community in the sky and designed as a best-in-class highrise superstructure, including branded hotels and residences, media and production functions, a design school as well as commerical and freehold offices.

The project concept engineering was performed by Khatib & Alami Beirut.

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