Alpha 545

client : HE Mattar Al Tayer
branding : Multi-Brand Strategy
services : Concept Architecture, Engineering Feasibility Study, Brand Advisory
typology : Mixed-Use Highrise
location : Dubai, U.A.E

VIDEO: https://www.instagram.com/p/COWa4ZIDAnl/
VIDEO: https://www.instagram.com/p/CVNXgaZlwEs/

Rising 545 metres (1,788 feet) above the Burj Khalifa District skyline, this landmark mixed-use tower is conceived as a vertical destination that fuses culture, hospitality, and contemporary living. Positioned along Sheikh Zayed Road and surrounded by Dubai’s most iconic destinations—Burj Khalifa, The Dubai Mall, Armani Hotel, Address Downtown, and One Za’abeel—the project occupies a prime freehold site at the nexus of the city’s cultural and commercial heart. With no height restrictions, the tower will stand as Dubai’s second tallest building, a new architectural emblem of innovation and urban sophistication.

The development unites luxury hospitality, branded residences, creative and cultural spaces, and premium retail and dining into a single vertical ecosystem. Its interlinked volumes are designed for structural efficiency, adaptable floorplates, and continuous activation across every level. Sky lobbies, wellness terraces, and event decks weave a sequence of experiences that balance public vibrancy with private serenity.

Comprising a Gross Built-Up Area of approximately 286,600 m² (3.09 million ft²), the tower includes:

Hospitality – 50,000 m² (330 keys)

Branded Residences – 106,000 m² (≈ 890 units)

Creative, Cultural & Commercial Spaces – 31,500 m²

Infrastructure & Parking – 91,800 m² (≈ 1,450 cars)

An adjacent 15,000 m² Museum of Peace and the Arts will expand the site’s civic and educational role, creating a complete cultural district dedicated to creativity, dialogue, and the arts. Balancing residential sales, commercial leasing, and retained hospitality, the project defines a new generation of design-led, experience-driven living in Dubai.