Alpha 545

client : HE Mattar Al Tayer
branding : Multi-Brand Strategy
services : Concept Architecture, Brand Strategy
typology : Mixed-Use Highrise
location : Dubai

VIDEO: https://www.instagram.com/p/COWa4ZIDAnl/
VIDEO: https://www.instagram.com/p/CVNXgaZlwEs/

The Alpha Tower concept presents a visionary vision for an integrated mixed-use skyscraper, strategically situated in close proximity to the prestigious Armani Hotel Burj Khalifa.

Spanning a site area of 4,353 sqm, this impressive project boasts a 121-floor mixed-use program encompassing 215,000 sqm of space. It comprises three interconnected blocks of varying heights, culminating in a towering superstructure reaching a height of 545 m / 1,788 ft.

At the heart of Alpha Tower lies the concept of creating a vibrant community in the sky. This exceptional high-rise superstructure is meticulously designed to offer an unparalleled experience, featuring luxurious branded hotels and residences, cutting-edge media and production facilities, a renowned design school, as well as premium commercial and freehold office spaces.