Alpha 545

client : HE Mattar Al Tayer
branding : Multi-Brand Strategy
services : Concept Architecture, Brand Strategy
typology : Mixed-Use Highrise
location : Dubai

VIDEO: https://www.instagram.com/p/COWa4ZIDAnl/
VIDEO: https://www.instagram.com/p/CVNXgaZlwEs/

The Alpha Tower concept draws inspiration from the client's career as Chairman of the Road and Transport Authority, particularly his work on the creation of the Dubai Metro system. This influence is reflected in the design, with its reference to wagons on a track ascending the tower. Covering a site area of 4,353 sqm, the project features a 121-floor mixed-use program spanning 215,000 sqm. The design consists of three interconnected blocks of varying heights, culminating in a 545-meter (1,788-foot) superstructure.

At its core, Alpha Tower aims to create a vibrant community in the sky, with luxurious branded hotels and residences, media and production facilities, a renowned design school, and premium commercial and office spaces. The unique architectural design, inspired by the client's transportation background, symbolizes progress and connectivity, much like the Dubai Metro itself.